The key to success with education newsletters is customizing your content to your audience’s needs and interests and providing solutions to common challenges they face. Educational NewsletterĪn educational newsletter allows you to share relevant statistics about the local market, real estate investing tips, and homebuying and selling tips. You can use the resources in its marketing suite to customize and schedule your checking-in letters for delivery. Market Leader provides digital and print marketing and makes it easy to automate newsletters and direct mailers. Use Market Leader to simplify the process with marketing automation. Adding a handwritten closure and signature makes it more personal, showing you took the time to sign it and not just send it out. Write a different note to previous clients, potential buyers, potential sellers, and even those you haven’t yet connected with. To stay top of mind, periodically send a check-in newsletter to the contacts in your database and customize it to each relationship. Market Leader’s newsletter database (Source: Market Leader) Include recipes that cater to different diets, such as ketogenic, vegetarian, vegan, and omnivorous. Also, recipes aren’t usually used once and tossed, so your recipients will think of you every time they see your smiling face in the newsletter next to a homey recipe. Recipe newsletters may seem off-topic, but they’re a powerful trust-building tool that showcases your brand and generates leads. This may encourage a reader to visit a website, call a number, or sign a form. This is the main takeaway of your newsletter which tells users what they could do with the information they have just acquired. While you’re there, check out the mailing lists with their MapMyMail tool, designed to help you choose a location based on demographic, geographic, and lifestyle criteria. Call to Action: Business newsletters typically end with a direct call to action. If you need help choosing a seasonal template, pop over to ProspectsPLUS! to view samples and gather real estate newsletter ideas for images and content. Research where your newsletters go or provide diverse content to appeal to various living situations. However, it would not resonate with renters or homeowners who don’t have a pool. For example, sending tips on closing a pool would be perfect for homeowners toward the end of summer or early autumn. The more personalized you can make your newsletters, the better. Sample community newsletter focusing on home improvement (Source: ProspectsPLUS!)
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